Write-up by Helenqin
VS network of traditional retail retail
Phoenix network technology news News July 23, age of the Net classic retail distribution: “commercial value” retail Warner Summit 23 in Shanghai International Convention Center. Phoenix network technology co-operation as the official gateway to the whole coverage of the conference.
Wang Zhimin, chairman of the island glasses published in the General Assembly entitled “VS classic retail network of retail,” keynote speech, Wang Zhimin from a worth perspective, the consumer’s point of view interpretation of the traditional retail and on the web retail differences, and evaluation of the standard retail transfer to the retail network many factors: Very first, the rise in cost of sales, and second, labor charges pressures, third, unstable climate.
Following the opening ceremony for the Conference Record:
Moderator Mannings: we want to do e-commerce evaluation, we note that in the existing competitive market structure inside the new trend, I hope we have in this subsequent wave of huge brother will be in. I now take the IPAD as chair of the word tips, here’s a hint, Phoenix is ??performing reside.
These days will be a fantastic feature, we actually felt was a network coverage of the new environment, we started following this meeting, we have seen how to ask questions, all the guest speakers you can be made for speech subjects your question, I can right here the question to guests, make this a much more interactive form of a excellent show right now.
The Assembly began, please allow me to invite a speaker who very first, who Dajia are aware of the Yan Jiang, half of the folks here have to wear glasses, and glasses in the domestic Shu Qianjia island of glasses shop, has opened a flagship in Beijing store, Taiwan glasses chain has lengthy been a concern of traditional retail, Wang Zhimin, chairman of the island glasses these days will bring the conventional retail and on-line retail relationship.
The following is the scene to speak Wang Zhimin Record:
I briefly clarify the island glasses, the classic company model I can say, with no any adjust in these three years, we entered the mainland in 1997, subsequent year is the first 14 years, our business model is the classic and retail base in the channel component of the mainland market place adjustments quicker shopping district, part of the channel with Taiwan so very various. One more distinction that is not the only mainland island of Taiwan and Taiwan does not operate on the network a lot. The initial time I was 95 years Internet, on the web chat is the initial 95 years, with 56KB of cats, and later the ADSL, have seasoned this form of fundamental, but the market do not see why the network is extremely powerful, at least in Asia is not a powerful performance? I assume this is some historical factors, I briefly clarify.
Nowadays, I want to clarify from the perspective of the worth in the standard retail and on the web retail differences. The very first factor we feel about what to do in the retail business, retail sector, how to create value, if we want to say a retail brand to develop worth, you almost certainly feel from many angles. Inside these are the standard retail brands, even though the retail brand, the retail side of the network. In terms of value creation is the 1st brand, you get the type of brand, your entire product positioning, the audience itself, who generally began the brand value creation. The second is the history of a brand’s history is often quite essential, for example, if these days you have two options Hospital, a Hospital open for a year, a single is opened 300 years of Tong Ren Tang, which would you choose it ? Consequently, history is quite distinct. Just now talked about blood, which is why the fashion market, fashion business in Asia than in Europe’s fashion market, nevertheless, due to the fact European fashion brands, specially luxury brands is relatively a extended history, the royal family members in the Abdul Qadeer is employed in Europe jewelers, LV slowly by means of the commercial operation, to today’s scenario. At present, China is fairly much more feasible for the royal household of comparatively small, only a couple of, a single of Jingdezhen, a Tong Ren Tang, and the Royal on its own as lengthy as the value set there. This is when we want a lot of value creation of DNA, the sort of goods into these too, you say that classic retail we do? We do continue to invest in the brand’s continued operation, and that the gold content material and worth of the brand elevated only by increasing the worth of this brand only way to accomplish yet another strategic transformation, which is the traditional retail to do .
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This is LV’s Head Office in Paris decoration, we are not so large in China, the LV flagship shop, but as far as I know, LV store any decoration investment in China, do you think about how much is it per square meter? We Formosa Optical 2000 per square meter, a good shop in 4000, supermarkets about 1500 1 square meter, LV one square meter of the renovation costs in three to four million yuan, that is 500 square meters of regular store today, the investment has nearly 20 million of the. He spend so a lot money carrying out it? He does not spend the income not reflect the price tag of his clothes, accessories and sell all issues to not sell at this value. This is a standard retailers, such as I, for example, we Hangzhou and Guangdong Taiwan Formosa Optical glasses, Guangdong is a latecomer, it is really straightforward to go, and we shop in Guangdong, the first choice is to open in huge store, shop in the mall renovation not really very good, so fitting a square meter store in Guangdong only 1000 to 1500, but some shop in a square in Hangzhou will be far more than 6,000 square meters, so when the renovation fees are high, sales of products in Hangzhou and items sold in Guangdong is two distinct factors, so the source can be distinguished from the decoration style and worth.
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